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From enterprise solutions to marketing-focused website builders, understanding the key differences between CMS types can help you choose the right one for your business.
If user who has read blog post A sees the same content as user who has read blog post B when they browse your website, you are missing conversion opportunities. Read this post to learn how to change it.
+A Educação optimized lead generation and revolutionized its content strategy by merging 20 blogs into one. Discover how website personalization made it possible.
Our customers have optimized conversion rates through personalization. Learn how they used client vs. non-client and location segmentations to build trust and foster consumer loyalty.
In this discussion, our founder Juliana Amorim illuminated the funds that can be wasted without testing, the importance of embedding personalization into the natural user experience, and much more.
The end of third-party cookies concerns marketers who rely on them to personalize ads and websites. This post will help you navigate these changes and handle data more safely.
Exit pop ups can irritate users sometimes. On the other hand, creating segmented rules for triggering them can help increase the time users spend on your page. Read on to find out how to do it.
Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.
Location-based personalization helps you communicate effectively with customers from specific countries, states, and cities without affecting other regions. Read on and learn how to use this strategy.
Learn practical tactics our customers use to grow by 20% or more.