Segmentation

We've just rolled out a major upgrade to our location data, making it more structured, detailed, and versatile for location-based segmentation and personalization.

Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.

A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.

If you ask 10 marketers, 8 will say third-party data is crucial for website personalization. However, first-party data can provide a far more effective and sustainable solution.

Optimizely is the go-to for enterprise companies looking to optimize experiences. Croct focuses on performance and is accessible to businesses of all sizes. Discover which one suits you best.

If user who has read blog post A sees the same content as user who has read blog post B when they browse your website, you are missing conversion opportunities. Read this post to learn how to change it.

Personalizing your website can be the first step toward a successful ABM campaign. Learn how to implement targeted communication on this channel and attract high-value users.

Fintechs offer various services to different personas on their sites. Learn how to use personalization to deliver the right message to one audience without affecting the experience of others.

Users often click ads but don’t convert right away. Later, they go to your website and struggle to find the same offer that caught their attention. But you can change that with personalization.

Learn how to create website copies, images, and layouts that dynamically change according to users' search terms. This strategy can help you boost lead generation in just a few easy steps.